I have often wondered why lemon juice is always 'from concentrate' when purchased in the store. I thought maybe there was something about it that prevented packaging and shipping actual lemon juice.
I still don't know why the vast majority of packaged lemon juice is from concentrate, but I now know that there is no reason it can't be real lemon juice and not reconstituted. Whilst we were on holiday, I wanted lemon juice to 'tart up' my water. The only brand the local grocery had was 'Italia' lemon juice imported from Italy. I bought two 125 ml bottles at $1.50 a bottle. After getting back to the cabin, I looked at them carefully. Prominently displayed on the squeeze bottle were the words, 'Not From Concentrate'.
However, I shan't be buying it again anytime soon. Our local grocery doesn't carry it, but it's available on Amazon for $6.25/125 ml bottle, plus shipping! A bit out of range of my pocketbook!
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