Big 6 now Big 4

The publishing world is becoming more and more concentrated in an ever-smaller number of houses, just as retail is contracting to a few giant online 'stores', like Amazon and Walmart. Eventually, at this rate, there will just be one massive firm controlling ALL our 'choices'!

From Vox Popoli

By Vox Day

The publishing world is under ever-tightening control. An agent explains why this is going to make things worse for authors and readers alike.

By 2022, we will be down to The Big 4 - Penguin Simon & Random House, Hachette, Macmillan, and Harper Collins Houghton Mifflin Harcourt - plus a smattering of some mid-size but growing independents. And that’s it. This contraction significantly impacts writers and authors, and here’s why:

• Merging companies always declare that the houses will be run separately. This was certainly the case when Random House bought Penguin more than five years ago. Now, these “separate publishers” exist under the same roof, use the same publishing contract, and operate under merged accounting and royalty systems. It is, in essence, almost like one house even though agents can still submit separately.
• When publishers merge, there are often new mandates regarding how those houses will participate in auctions and submit bids. Some houses stipulate that imprints can no longer bid against each other. So if several imprints are interested in acquiring a project, they communicate and form a “house bid” (which is where all imprints propose one bid to submit in the auction, and if it is the winning bid, then the author can choose which editor/imprint to work with). This removes competition from the auction and lowers advances, which translates to less money for the author.
• The merging of publishers results in the must-acquire-blockbusters-only mentality. Tighter budgets means fewer books will be acquired, which makes editors less likely to take chances on unique, creative voices—authors with talent who might not break out until their fourth or fifth novel. In other words, there is less focus on building an author and more focus on acquiring the obvious “big” book—which limits the diversity of unique stories in the world.
• Contraction squeezes out the mid-list author—the author who’s not a blockbuster but whose sales might be humming along nicely. How? Because it makes the publisher less likely to pick up their option material. This precludes the possibility that a mid-list author’s third or fourth book might have been the one to break out. Not to mention, if the agent must shop the author anew, the current house (and all those imprints) are off the submit list. That equals fewer outlets where an agent can place that author and relaunch that author’s career.
• Contraction eliminates editorial positions. Smaller staff equals fewer editors equals less diversity and narrower taste in what gets acquired. Also, smaller staff equals fewer editors equals those editors getting way more submissions from agents. Editors are already strapped for reading time and inundated with submitted manuscripts. The sheer volume makes it hard for any debut project to stand out in the crush—reducing a new writer’s chances of getting a foot in the door.
• Contraction equals less-author-friendly publishing contracts. Fewer houses at which to place a client means publishers have the upper hand when it comes to dictating the terms, and agents have less negotiation leverage.

Fortunately, I left that world once and for all back in 2014. So as long as there are people interested in buying books from Castalia and Arkhaven, there will be options to the increasingly converged mainstream offerings.

And speaking of Castalia, we'll be announcing a few things tomorrow. Nothing terribly crazy, just getting caught up on the regular business now that Arktoons has successfully launched and we can start keeping reasonably normal hours again.